A truly global loyalty program that connects members to all hotels affiliated with hi.


A closed looped loyalty program that creates repeat customers and increase usage.

1.2 Million Members and Growing

hi has already partnered with over 600 hotels, approximately 70,000 hotel rooms in Japan.

Personalised Offers at Minimal Cost

Through an integrated communication plan and local approach, hi generates personalised offer to guests while cost is compensated by the additional revenue generated through leveraging the large and geographically diverse hi Life database.

Point based Reward Program

hi Life recognise engagement and rewards guest with points that top earner with more recognition gifts and exclusive experience.